Crea, Pelea, SUDA

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“Create, fight, sweat.”  David Orellana, creator of Queens-based clothing company, SUDA, believes in pushing yourself for what you’re passionate about.  SUDA, which translates to sweat in Spanish (and is also a play on Sudamérica, or South America) incorporates just that: David’s hard-work and “sweat” – metaphorically speaking, of course!

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Orellana, originally from Ecuador, has taken the idea of traditional South American style and design and fused it with the New York t-shirt culture and modern street-wear inspired by his diverse borough.  With phrases like, Todo va bien(everything goes well) and Somos uno (we are one), the designs are fashionable and bear a positive message.

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We met David and his brand manager, Kristen, and got to peek into the SUDA workshop in David’s apartment in Jackson Heights.  We saw first-hand how David’s designs come together and the amount of time and energy that he spends on every single detail of the brand.  All of the shirts are hand-printed using eco-friendly, water-based inks.

Check out the whole line at suda-nyc.com.  Everything is 40% off through August with code QUEGOLAZO !

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