“Create, fight, sweat.” David Orellana, creator of Queens-based clothing company, SUDA, believes in pushing yourself for what you’re passionate about. SUDA, which translates to sweat in Spanish (and is also a play on Sudamérica, or South America) incorporates just that: David’s hard-work and “sweat” – metaphorically speaking, of course!
Orellana, originally from Ecuador, has taken the idea of traditional South American style and design and fused it with the New York t-shirt culture and modern street-wear inspired by his diverse borough. With phrases like, Todo va bien(everything goes well) and Somos uno (we are one), the designs are fashionable and bear a positive message.
We met David and his brand manager, Kristen, and got to peek into the SUDA workshop in David’s apartment in Jackson Heights. We saw first-hand how David’s designs come together and the amount of time and energy that he spends on every single detail of the brand. All of the shirts are hand-printed using eco-friendly, water-based inks.
Check out the whole line at suda-nyc.com. Everything is 40% off through August with code QUEGOLAZO !